Our last class

Final Portfolio

Using InDesign, we will make a PDF portfolio of key projects from the semester.
InDesign>Document Setup> file 8×8” (or another dimension such as 8×10”)> Unclick “Facing Pages”

  1. Make a title page with your name
  2. Make a new page
  3. Place (com D) a JPG, Tiff, or PDF file of your project
  4. Repeat process for all projects


  1. Event Invitation
  2. CD Cover (mid-term)
  3. (earthday) Place Montage
  4. Music Poster
  5. Text Poem
  6. Logo
  7. {Logo} Subway Ad
  8. {Logo} Shopping bag

For Friday April 25

Great work in class!

  1. Keep working on the Text Poem project. Upload your files into Dropbox by Thursday evening.
  2. Take at least 5 pictures (with your phone) of cool ads you see – either in the subway, subway walls or on the street.

For Friday April 12

ALL HOMEWORK IS DUE THURSDAY EVENING 7pm in your Dropbox folder – clearly named and uploaded as a PDF or JPG

    1. After our critique, revise the Earth Day color montage images. Make sure to put 3 photographic images in a background – do not use graphics or cartoon images.
    2. Read the Text Poem project. Select the text you want to work with and make sketches. Start on the project in Illustrator.
    3. Make sure any outstanding projects are completed and in your Dropbox folder clearly named.

We will work on the Text Poem before circling back to the Earth Day Poster.

Homework for Friday April 4

ALL HOMEWORK IS DUE in Dropbox – Thursday night by 7pm

  1. Finish the Earth Day photomontage color experiment.  and upload the file as a JPG to your Dropbox folder. NAME THE FILE “EarthDayPhotomontage.jpg”
  2. Read the brief for the Earth Day poster.
  3. Create sketches for your Earth Day Poster. BRING THE SKETCHES TO CLASS.
  4. Decide on the best sketch and start on the design in Photoshop.
    PLACE the Photoshop image into InDesign to set your type.

Homework for Friday March 28

Homework is due by 7pm on Thursday, March 27

Finish the 1st Music Poster design you started in class.

  • Create the main image in Photoshop
  • Place it into InDesign (Com D)
  • Set your type – this should include: Musician’s name, performance venue, date, ticket info.
  • Upload a PDF version into your Dropbox folder

Start a second version of the Poster using another sketch idea.

We will cover Typography in class.

Visual Elements of Design


Integrating the software with the projects

Here are the diagrams I posted on the whiteboard:IMG_1216IMG_1220

Class Policy

Required Textbook: Graphic Design: The New Basics
Author: Ellen Lupton, Jennifer Cole Phillips

Attendance policy:
1-Attendance: 4 absences are grounds for failure.
2- Homework must be emailed by Thursday. night or will automatically receive 1 grade lower
2- Homework files MUST be named with the following: Lastname_Firstname_Projectname.jpg

To email a JPG of Illustrator homework do the following:
File>Save for Web>select: JPG, then save
Email to: hodgkinstudioMMA@gmail.com .

4- Here is some info from another professor. It might be useful if you want a free Adobe CS2 or a cheap Apple laptop. Note that these are old versions but all the basics we deal with are the same from CS2 to CS6:

“Adobe decided to not support their validation server for CS2. so their solution is to just give it away for free with an activation code. That’s the full Design suite, CS2 as a legit download from Adobe itself.   Most of my students are running this on home computers (mac or pc).  Check the link for more info.  http://www.adobe.com/downloads/cs2_downloads/index.html

Also my link for macs on ebay concurrent with CS2 (powerbooks usually 50-100$).  Your Hardware should not exceed $200  You should only buy from a seller with 100% rating and 50 transactions or more.  Make sure you look for PowerPC processor (not intel).  Try to find a Tiger OS”: http://www.ebay.com/sch/i.html?_odkw=powerbook+tiger&_osacat=0&_from=R40&_trksid=p2045573.m570.l1313&_nkw=powerbook+&_sacat=0


Design Vocabulary

1. Scale/Mass/Extension– The effect of increasing or decreasing size, growth,
stretching; making use of cropping, placing elements to suggest change.

2. Number/Frequency/Density– The sense of being crowded, a heaviness; to the opposite sensation of weightlessness, openness, using varying thickness of marks, spacing between them, and number.

3. Positive/Negative- Marks can suggest black figure on white ground, white figure on black ground, or ambiguous figure/ground

4. Orientation/Direction- Marks that indicate movement through directional
changes, rotating, reversing, reflecting

5. Alternation- Comparisons using at least two images using repetition to create different variables

6. Sequence –The following of one thing after another in chronological, causal, or logical order; succession or continuity.

7. Pattern- Occurs when an element or a combination of elements, are repeated in a recognizable system of organization such as (but not limited to) a grid.

8. Rhythm- The effect of an underlying repetitive structure or the periodic
occurrence of elements either with regular or irregular spacing.

9. Repetition- Elements recurring in a composition.

10. Proportion-The relative comparison in dimension between two or more
elements in a design; quantity of emphasis or ratio between two or more aspects of a work.

11. Axis- An implied line which runs through a work, usually the center, to which other elements in the work refer; an implied division of space producing balance and movement of pictorial elements.

12. Focal point- A center of activity, attraction or attention; a point of concentration on a picture plane.

13. Contrast-(synonym: conflict, opposition, tension) – Occurs when there is a visual difference between things or qualities being compared; degrees of dynamic imbalance between elements of a composition which draw the eye and demand resolution (dominance) to establish unity and overall balance in the design as a whole.

14. Balance –A state in which two opposing forces or factors are of equal strength or importance so that they effectively cancel each other out and stability is maintained. A state in which various elements form a satisfying and harmonious whole and nothing is out of proportion or unduly emphasized at the expense of the rest.

15. Dominance- Occurs when certain elements have a greater visual strength thanothers in a composition. (Synonym: dominant, preponderant, greater proportion or ratio, outweighing). As a design principle, dominance resolves contrast or tension and integrates a work into a unified whole.

16. Symmetry-The use of identical or similar compositional elements or units on either side of a vertical axis, mirror image. Bilateral symmetry: if the mirror imaging is done to both the vertical and horizontal axis. A highly static, centralized compositional effect is created.